Browse Mergen content

B2B and B2C CDP deployments are very different. This webinar covers the architectural patterns that fit each.

A 36-page reference architecture for the insurance industry — covering life, P&C, specialty, and reinsurance carriers.

A 32-page reference architecture for retail + CPG — omnichannel commerce, loyalty, supply chain, and the data platform underpinning it all.

A 30-page reference architecture for government technology — federal civilian + DoD-aligned + state + local + municipal.

Most CRM implementations stall at adoption. Three patterns separate successful rollouts from the long tail of failures.

A major newspaper publisher rebuilt subscription + content operations on Salesforce. Subscriber LTV up 28%; content-team productivity up 32%.

A broadcast network unified ad-sales operations on Salesforce. Inventory management + deal-management + revenue management on a single platform.

A major nonprofit deployed Salesforce NPSP + Marketing Cloud for donor engagement. Donor lifetime value up 47%; major-gift conversion up 6 points.

A national membership association rebuilt member portal + engagement on Salesforce. Member retention up 8 points; new-member conversion up 14 points.

A national residential brokerage unified agent + customer lifecycle on Salesforce. Agent productivity up 32%; customer NPS up 28 points.