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CASE STUDY

Beauty Brand: Marketing Cloud + Loyalty for Cross-Brand Engagement

A multi-brand beauty company unified loyalty + Marketing Cloud across 7 brands. Cross-brand purchase rate up 32%.

May 9, 2026 · 2 min read · By admin
At a glance
32% CHANGE
Industry
Retail
Topics
Marketing Cloud · Salesforce
Published
May 2026
Headline outcome
32% Cross-brand purchase rate: up 32%

Measured outcomes

What this programme actually delivered.

32%

Cross-brand purchase rate: up 32%

3.4

Loyalty engagement: 3.4× previous

7

Single identity across 7 brands

The challenge

A beauty conglomerate owned 7 brands with separate loyalty programmes. Customers loyal to multiple brands were treated as separate identities.

What we built

Unified loyalty + Marketing Cloud with cross-brand identity. Personalized recommendations across brand portfolio. Privacy-respecting cross-brand data sharing.

Outcomes

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