B2B and B2C CDP deployments are very different. This webinar covers the architectural patterns that fit each.
Read more →A mobile MVNO built end-to-end customer-acquisition + lifecycle on Marketing Cloud. Cost per acquisition down 28%; churn down 14 points.
Read more →A multi-brand beauty company unified loyalty + Marketing Cloud across 7 brands. Cross-brand purchase rate up 32%.
Read more →Multi-brand CDP deployments are the hardest customer-data-platform implementations. Patterns from CPG + retail deployments.
Read more →A fashion retailer deployed Marketing Cloud personalization across 14M customer records. Email engagement up 5×; cart-recovery revenue up 47%.
Read more →Identity resolution looks simple in slides. At scale, it's where most customer-data platforms stumble. Three production patterns.
Read more →Identity resolution patterns in Salesforce Data Cloud — from a multi-brand CPG and a B2B SaaS company's production deployments.
Read more →A regional health plan deployed Marketing Cloud for member engagement on preventive-care campaigns. Annual wellness-visit completion up 23%.
Read more →A multi-brand CPG built a unified customer data platform on Salesforce Data Cloud + Marketing Cloud. Email engagement up 4×, attributed revenue…
Read more →Whether you're modernizing an existing platform, implementing new capabilities, or exploring AI-driven transformation, Mergen's certified experts will help define the right roadmap, scope, and delivery approach for your business.
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