Measured outcomes
Email engagement up 4× (open + click) on personalized journeys
Marketing-attributed revenue up 22%
Repeat-purchase rate (any brand) up 18%
Promotion cycle time: 4 weeks → 5 days
A multi-brand CPG owned 7 distinct consumer brands, each with its own customer database. Cross-brand insights were impossible; personalization was generic; consent management was a compliance liability.
Salesforce Data Cloud as the unified CDP. Identity-resolution rules merge customer signals from all 7 brand databases plus loyalty + e-comm + paid-media platforms. Marketing Cloud journeys triggered by Data-Cloud signal. Privacy + consent management baked into ingestion.
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