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CASE STUDY

Multi-Brand CPG: 4× Personalization Lift with Marketing Cloud + CDP

A multi-brand CPG built a unified customer data platform on Salesforce Data Cloud + Marketing Cloud. Email engagement up 4×, attributed revenue up 22%.

May 9, 2026 · 2 min read · By admin
At a glance
4 KEY METRIC
Industry
Retail
Topics
Marketing Cloud · Salesforce
Published
May 2026
Headline outcome
4 Email engagement up 4× (open…

Measured outcomes

What this programme actually delivered.

4

Email engagement up 4× (open + click) on personalized journeys

22%

Marketing-attributed revenue up 22%

18%

Repeat-purchase rate (any brand) up 18%

4 weeks

Promotion cycle time: 4 weeks → 5 days

The challenge

A multi-brand CPG owned 7 distinct consumer brands, each with its own customer database. Cross-brand insights were impossible; personalization was generic; consent management was a compliance liability.

What Mergen built

Salesforce Data Cloud as the unified CDP. Identity-resolution rules merge customer signals from all 7 brand databases plus loyalty + e-comm + paid-media platforms. Marketing Cloud journeys triggered by Data-Cloud signal. Privacy + consent management baked into ingestion.

Outcomes

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