CASE STUDY

Regional Health Plan: Member Engagement on Marketing Cloud

A regional health plan deployed Marketing Cloud for member engagement on preventive-care campaigns. Annual wellness-visit completion up 23%.

May 9, 2026 · 2 min read · By admin

At a glance

Industry: Healthcare
Topics: Marketing Cloud · Salesforce
Published: May 2026
Headline outcome: 23% Annual wellness visit completion: up…

Measured outcomes

What this programme actually delivered.

23%

Annual wellness visit completion: up 23%

19%

Screening completion (mammogram, colonoscopy): up 19%

Member opt-out rate: under 4%

The challenge

A regional health plan needed to drive preventive-care engagement (annual wellness visits, screenings, vaccinations) without HIPAA-compliance friction.

What we built

Marketing Cloud with HIPAA-compliant patterns — encrypted PHI, opt-in consent, audit trails. Personalized journeys based on care-gap data from claims and EHR. Multi-channel (SMS, email, app push) with channel-preference enforcement.

Outcomes

Annual wellness visit completion: up 23%
Screening completion (mammogram, colonoscopy): up 19%
Member opt-out rate: under 4%
HIPAA audit: zero findings on engagement program

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Regional Health Plan: Member Engagement on Marketing Cloud

What this programme actually delivered.

The challenge

What we built

Outcomes

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