Skip to main content

Mergen named ServiceNow Elite Partner and Center of Excellence of the Year

CASE STUDY

Regional Health Plan: Member Engagement on Marketing Cloud

A regional health plan deployed Marketing Cloud for member engagement on preventive-care campaigns. Annual wellness-visit completion up 23%.

May 9, 2026 · 2 min read · By admin
At a glance
23% CHANGE
Industry
Healthcare
Topics
Marketing Cloud · Salesforce
Published
May 2026
Headline outcome
23% Annual wellness visit completion: up…

Measured outcomes

What this programme actually delivered.

23%

Annual wellness visit completion: up 23%

19%

Screening completion (mammogram, colonoscopy): up 19%

4%

Member opt-out rate: under 4%

The challenge

A regional health plan needed to drive preventive-care engagement (annual wellness visits, screenings, vaccinations) without HIPAA-compliance friction.

What we built

Marketing Cloud with HIPAA-compliant patterns — encrypted PHI, opt-in consent, audit trails. Personalized journeys based on care-gap data from claims and EHR. Multi-channel (SMS, email, app push) with channel-preference enforcement.

Outcomes

More from Case Study

View all case studys →
Case Study

Commercial Real Estate REIT — Facilities Workflow Across 1,400 Properties

A commercial real estate REIT unified facilities ops across 1,400 properties on ServiceNow Workplace Service Delivery.

Read →
Case Study

Major Airport Authority — Operations Platform Modernization

A major airport authority unified IT, facilities, and stakeholder ops on ServiceNow — 92M passengers annually, zero ops outages.

Read →
Case Study

Global Shipping Line — Port-Call Management on Now Platform

A top-10 global shipping line digitized port-call coordination across 380 ports — voyage delays cut 22%.

Read →

Ready to talk
about your next initiative?

Connect with a Mergen architect to scope an outcome-led engagement.

💬

Talk to an Expert

Connect with a certified architect and explore how Mergen can accelerate your transformation.
📋

Get a Free Assessment

Receive a comprehensive platform health check and a prioritized roadmap.
📖

View Success Stories

See how organizations like yours achieved measurable results.
🚀

Start a Project

Ready to go? Tell us about your initiative and we'll scope an engagement in 48 hours.
Contact Book Demo