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CASE STUDY

Mobile MVNO: Customer Acquisition + Lifecycle on Marketing Cloud

A mobile MVNO built end-to-end customer-acquisition + lifecycle on Marketing Cloud. Cost per acquisition down 28%; churn down 14 points.

May 9, 2026 · 2 min read · By admin
At a glance
28% CHANGE
Industry
Telecom
Topics
Marketing Cloud · Salesforce
Published
May 2026
Headline outcome
28% Cost per acquisition: down 28%

Measured outcomes

What this programme actually delivered.

28%

Cost per acquisition: down 28%

+18

Activation funnel completion: +18 points

14

Churn: down 14 points

31%

Customer LTV: up 31%

The challenge

An MVNO competing against tier-1 telcos needed differentiated customer experience. Marketing was generic; activation funnel had drop-off; churn was elevated.

What we built

Marketing Cloud journey orchestrating acquisition through activation through retention. Real-time triggers from network + billing systems. Personalized offers driven by usage patterns.

Outcomes

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