Browse Mergen content

Multi-brand CDP deployments are the hardest customer-data-platform implementations. Patterns from CPG + retail deployments.

A global reinsurer rebuilt cedent + broker inquiry management on Service Cloud. Inquiry-response time down 47%; broker NPS up 26 points.

A 3PL provider built high-touch Service Cloud experience for enterprise customers. Top-50 customer NPS up 32 points; account churn reduced.

A public university built Marketing Cloud journeys for student recruitment + engagement. Application-completion rate up 28%; yield-rate improved.

A global hotel chain built loyalty-member personalization on Marketing Cloud. Repeat-stay rate up 18%; cross-brand stays up 27%.

A B2B industrial distributor launched Commerce Cloud B2B for customer self-service. Order-cycle time down 64%; customer satisfaction up 32 NPS points.

A specialty retailer deployed Einstein for dynamic pricing + promotion optimization. Margin protection + revenue lift simultaneously.

An industrial conglomerate integrated Salesforce across 12 BUs with 47 source systems. Single customer record; unified marketing + sales view.

A tier-1 bank integrated ServiceNow (back-office), Salesforce (front-office), Microsoft (productivity) into a unified employee + customer experience.

A health system unified clinical operations (ServiceNow), patient experience (Salesforce Health Cloud), and clinician productivity (Microsoft) onto a shared identity + data fabric.