WHITEPAPER / EBOOK

Retail + CPG Industry Reference Architecture

A 32-page reference architecture for retail + CPG — omnichannel commerce, loyalty, supply chain, and the data platform underpinning it all.

May 9, 2026 · 2 min read · By admin

At a glance

Industry: Retail
Topics: Commerce Cloud · Data & Analytics · Salesforce
Published: May 2026

This whitepaper is a reference architecture for retail + CPG operators. Drawn from deployments at specialty retailers, department stores, and multi-brand CPG companies.

Sections

The omnichannel commerce reference
Customer-data-platform + loyalty patterns
Supply-chain reference architecture
Store + DC operations patterns
Marketing personalization architecture
Operating model considerations

Download the whitepaper (PDF, 4.4 MB)

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Retail + CPG Industry Reference Architecture

Sections

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