CASE STUDY

Off-Price Retailer: Treasure-Hunt Commerce Cloud Implementation

An off-price retailer launched a Commerce Cloud experience preserving the in-store treasure-hunt feel online. Unique-visit-to-purchase rate up 34%.

May 9, 2026 · 2 min read · By admin

At a glance

Industry: Retail
Topics: Commerce Cloud · Salesforce
Published: May 2026
Headline outcome: 34% Unique-visit-to-purchase rate: up 34%

Measured outcomes

What this programme actually delivered.

34%

Unique-visit-to-purchase rate: up 34%

41%

Repeat-purchase rate: up 41%

2.8

Time-on-site: up 2.8×

The challenge

An off-price retailer’s in-store experience (treasure hunt, frequent inventory turn, unpredictable discovery) didn’t translate well to traditional e-commerce. Online ranking-by-popularity created a dull experience.

What we built

Commerce Cloud with treasure-hunt patterns: weekly drop windows, brand reveals, curated edits. Ephemeral inventory display. Personalized for repeat shoppers but discovery-forward for new visitors.

Outcomes

Unique-visit-to-purchase rate: up 34%
Repeat-purchase rate: up 41%
Time-on-site: up 2.8×
Online experience now reflects in-store DNA

Planning Your Next Initiative?

Whether you're modernizing an existing platform, implementing new capabilities, or exploring AI-driven transformation, Mergen's certified experts will help define the right roadmap, scope, and delivery approach for your business.

Book a Discovery Call

Off-Price Retailer: Treasure-Hunt Commerce Cloud Implementation

What this programme actually delivered.

The challenge

What we built

Outcomes

More from Case Study

Major Airport Authority — Operations Platform Modernization

Oncology Research Center — Clinical Trial Operations on ServiceNow

Major Museum Network — Visitor Experience + Operations Platform

Planning Your Next Initiative?