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CSM Case Studies

17 total
+34% CHANGE
Case Study · Public Sector

Major Zoo Operations — Animal-Care Workflow + Visitor Experience Platform

A major US zoo unified animal-care workflow with visitor experience on ServiceNow — niche but real.

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5 KEY METRIC
Case Study · Public Sector

Major Symphony Orchestra — Patron Experience Platform

A major US symphony orchestra unified patron experience on Salesforce — subscription renewal +18%.

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1 KEY METRIC
Case Study · Public Sector

Major Airport Authority — Operations Platform Modernization

A major airport authority unified IT, facilities, and stakeholder ops on ServiceNow — 92M passengers annually, zero ops outages.

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+21 KEY METRIC
Case Study · Public Sector

Major Museum Network — Visitor Experience + Operations Platform

A major museum network with 21 institutions unified visitor experience + operations on ServiceNow — 18M annual visitors.

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50% CHANGE
Case Study · BFSI

Community Bank Coalition — Shared Now Platform Across 24 Mid-Sized Banks

24 mid-sized US community banks formed a shared-services coalition on ServiceNow — half the cost of going it alone.

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18 days BEFORE 7 days AFTER
Case Study · Public Sector

State Medicaid Agency — CSM for Member Eligibility Workflows

A US state Medicaid agency replaced 3 legacy intake systems with ServiceNow CSM — 4.2M members, faster eligibility decisions.

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38% CHANGE
Case Study · Healthcare

Regional Health Plan: Member-Services CSM Across 2.4M Members

A regional health plan rolled out CSM for member services across 2.4M members. Inquiry-resolution time down 38%; CMS Star Rating improved 1…

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41% CHANGE
Case Study · BFSI

Specialty MGA: ServiceNow CSM for Broker + Carrier Coordination

A specialty MGA (Managing General Agent) coordinated brokers + carriers on ServiceNow CSM. Submission-to-quote cycle compressed 41%.

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51% CHANGE
Case Study · Manufacturing

Industrial Manufacturer: CSM for 1,800-Distributor Network Support

An industrial manufacturer rolled out CSM to support its 1,800-distributor network. Distributor-issue resolution down 51%; distributor revenue up 18%.

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47% CHANGE
Case Study · BFSI

Private Bank: Now Assist for Wealth Advisor Productivity

A private bank deployed Now Assist on its 1,800 wealth advisors. Client-meeting prep time reduced 47%; cross-sell opportunity surfacing automated.

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51% CHANGE
Case Study · Retail

Multi-State Retailer: CSM for 1,200-Store Operations Support

A retailer rolled out CSM for store-operations support — store managers raise tickets via mobile, district managers oversee resolution. Resolution time down…

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56% CHANGE
Case Study · Retail

Retailer: Now Assist for Inventory Exception Handling

A specialty retailer used Now Assist to summarize and recommend actions on inventory exceptions across 800 stores. Exception resolution time reduced 56%.

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91% CHANGE
Case Study · BFSI

Global Insurer: Now Assist for Claims Triage at Scale

A global insurer deployed Now Assist on 2,400 claims-handler workstations. AI-assisted triage routes claims with 91% accuracy; handle time down 33%.

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100% CHANGE
Case Study · BFSI

Global Wealth Manager: Regulator-Grade Complaint Handling on CSM

A global wealth-management firm rebuilt complaint handling on ServiceNow CSM with FCA / FINRA-aligned audit trails. Closure rate within regulatory windows: 100%.

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Case Study · Healthcare

How a Multi-State Hospital Network Hit 90% Portal Adoption with HRSD + CSM

A 12-facility, 18,000-employee health system unified HR and patient services on ServiceNow — cutting patient wait times 45% and lifting clinician satisfaction…

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Case Study · Telecom

Conversational AI + CSM: How a Major Telecom Deflected 3 Million Calls Annually

A tier-1 telecom replaced legacy IVR with virtual agents on ServiceNow CSM. Result: 3M deflected calls, 4.8/5 CSAT in 90 days, and…

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Case Study · BFSI

Global P&C Carrier: Automating 1.2M Annual Claims with FNOL + Mergen DocAI

Mergen automated claims FNOL triage and assignment for a top-10 global P&C carrier. Fast-track cases close 5× faster; leakage indicators dropped $8M…

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