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All Analyst Mention / Award 5 Blog 65 Case Study 244 Newsletter 10 Press Release 16 Webinar / Event 39 Whitepaper / eBook 20
Filtered by topic Marketing Cloud ร— View all case studys โ†’

Why case studys from Mergen?

Built by the team actually doing the work.

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Measured outcomes

Every case study lists hard outcome metrics โ€” cycle time, cost, quality, NPS โ€” not soft win statements.

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Tier-1 enterprise scope

Programmes spanning Fortune-500 banks, top-10 insurers, global manufacturers, 32-hospital health systems.

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Reusable patterns

Each transformation distills into a repeatable architecture pattern โ€” codified in our delivery library.

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All Case Studys

12 total
Case Study

Major Nonprofit: Fundraising + Donor Engagement on Salesforce NPSP

A major nonprofit deployed Salesforce NPSP + Marketing Cloud for donor engagement. Donor lifetime value up 47%; major-gift conversion up 6 points.

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Case Study ยท Media

Major Newspaper Publisher: Subscription + Content-Operations Modernization

A major newspaper publisher rebuilt subscription + content operations on Salesforce. Subscriber LTV up 28%; content-team productivity up 32%.

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Case Study ยท Telecom

Mobile MVNO: Customer Acquisition + Lifecycle on Marketing Cloud

A mobile MVNO built end-to-end customer-acquisition + lifecycle on Marketing Cloud. Cost per acquisition down 28%; churn down 14 points.

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Case Study ยท Retail

Beauty Brand: Marketing Cloud + Loyalty for Cross-Brand Engagement

A multi-brand beauty company unified loyalty + Marketing Cloud across 7 brands. Cross-brand purchase rate up 32%.

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Case Study ยท Education

Public University: Marketing Cloud for Student Recruitment + Engagement

A public university built Marketing Cloud journeys for student recruitment + engagement. Application-completion rate up 28%; yield-rate improved.

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Case Study ยท Hospitality

Global Hotel Chain: Marketing Cloud for Loyalty Member Personalization

A global hotel chain built loyalty-member personalization on Marketing Cloud. Repeat-stay rate up 18%; cross-brand stays up 27%.

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Case Study ยท Retail

Fashion Retailer: Marketing Cloud Personalization at Scale

A fashion retailer deployed Marketing Cloud personalization across 14M customer records. Email engagement up 5ร—; cart-recovery revenue up 47%.

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Case Study ยท Pharmaceutical

Pharma: Marketing Cloud for Healthcare Professional Engagement

A specialty pharma company deployed Marketing Cloud for HCP engagement with full Sunshine Act + GxP compliance. HCP-engagement metrics up 47%.

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Case Study ยท Logistics

3PL Logistics: B2B Nurture Programmes on Marketing Cloud

A third-party logistics provider built B2B nurture programmes on Marketing Cloud. Long-cycle B2B win rate up 16%; sales-pipeline velocity up 24%.

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Case Study ยท Technology

B2B SaaS: Marketing Cloud Journey Orchestration Across Trial โ†’ Paid โ†’ Expand

A B2B SaaS company built end-to-end Marketing Cloud journeys spanning trial signup โ†’ paid conversion โ†’ expansion. Trial-to-paid conversion up 28%.

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Case Study ยท Healthcare

Regional Health Plan: Member Engagement on Marketing Cloud

A regional health plan deployed Marketing Cloud for member engagement on preventive-care campaigns. Annual wellness-visit completion up 23%.

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Case Study ยท Retail

Multi-Brand CPG: 4ร— Personalization Lift with Marketing Cloud + CDP

A multi-brand CPG built a unified customer data platform on Salesforce Data Cloud + Marketing Cloud. Email engagement up 4ร—, attributed revenue…

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