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CASE STUDY

University System: Dynamics 365 + Salesforce for Admissions Management

A 14-campus university system unified admissions on Dynamics 365 + Salesforce. Application-to-decision cycle compressed 41%; yield rate up 8 points.

May 9, 2026 · 2 min read · By admin
At a glance
41% CHANGE
Industry
Education
Topics
Dynamics 365 · Microsoft · Sales Cloud
Published
May 2026
Headline outcome
41% Application-to-decision cycle: down 41%

Measured outcomes

What this programme actually delivered.

41%

Application-to-decision cycle: down 41%

+8

Yield rate (admits → enrolls): +8 percentage points

14

Prospect engagement consistency across 14 campuses

+38%

Recruiting team capacity: +38%

The challenge

A 14-campus university system ran admissions on a 20-year-old proprietary platform. Each campus had its own variations; cross-campus visibility was limited; prospective students saw inconsistent experiences.

What we built

Dynamics 365 + Salesforce hybrid — D365 for the academic-records system of record, Salesforce for the prospect engagement layer. Unified data flow; campus-specific personalization.

Outcomes

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