Module / Topic: Salesforce
Browse Mergen content
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Specialty Retailer: 4.7/5 CSAT with Salesforce Service Cloud + Conversational AI
A specialty retailer modernized customer service with Service Cloud + Einstein conversational AI. Result: 38% deflection rate, 4.7/5 CSAT, lower per-contact cost.
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Multi-Brand CPG: 4× Personalization Lift with Marketing Cloud + CDP
A multi-brand CPG built a unified customer data platform on Salesforce Data Cloud + Marketing Cloud. Email engagement up 4×, attributed revenue up 22%.
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B2B SaaS: 28% Faster Sales Cycle with Salesforce Sales Cloud + Einstein
A high-growth B2B SaaS company replatformed CRM on Salesforce Sales Cloud + Einstein AI. Sales cycle compressed 28%, win rate up 14 points.
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Mergen Crosses 1,000-Engineer Milestone at Bangalore Delivery Centre
Mergen’s Bangalore delivery centre — the firm’s primary 24×7 follow-the-sun support hub — now houses over 1,000 platform engineers and architects.
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Mergen Q2 2026 Newsletter — Bangalore Milestone, AI Research Practice, and the Engineering Summit
Quarterly digest from Mergen — Bangalore crossing 1,000 engineers, the launch of our AI research practice, and recap of the Mergen Engineering Summit.
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Top-10 US Mortgage Lender: 36-Hour Time-to-Decision with Salesforce FSC
A top-10 US lender replaced a 30-year-old origination platform with Salesforce Financial Services Cloud + Mergen DocAI. STP rose from 32% to 85% in two quarters.