Module / Topic: Marketing Cloud

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Pharma: Marketing Cloud for Healthcare Professional Engagement
A specialty pharma company deployed Marketing Cloud for HCP engagement with full Sunshine Act + GxP compliance. HCP-engagement metrics up 47%.
Identity Resolution at Scale — Patterns and Anti-Patterns
Identity resolution looks simple in slides. At scale, it’s where most customer-data platforms stumble. Three production patterns.
3PL Logistics: B2B Nurture Programmes on Marketing Cloud
A third-party logistics provider built B2B nurture programmes on Marketing Cloud. Long-cycle B2B win rate up 16%; sales-pipeline velocity up 24%.
Webinar: Salesforce Data Cloud — Identity Resolution Across Brands
Identity resolution patterns in Salesforce Data Cloud — from a multi-brand CPG and a B2B SaaS company’s production deployments.
B2B SaaS: Marketing Cloud Journey Orchestration Across Trial → Paid → Expand
A B2B SaaS company built end-to-end Marketing Cloud journeys spanning trial signup → paid conversion → expansion. Trial-to-paid conversion up 28%.
Regional Health Plan: Member Engagement on Marketing Cloud
A regional health plan deployed Marketing Cloud for member engagement on preventive-care campaigns. Annual wellness-visit completion up 23%.
Multi-Brand CPG: 4× Personalization Lift with Marketing Cloud + CDP
A multi-brand CPG built a unified customer data platform on Salesforce Data Cloud + Marketing Cloud. Email engagement up 4×, attributed revenue up 22%.