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CASE STUDY

Pharma: Marketing Cloud for Healthcare Professional Engagement

A specialty pharma company deployed Marketing Cloud for HCP engagement with full Sunshine Act + GxP compliance. HCP-engagement metrics up 47%.

May 9, 2026 · 2 min read · By admin
At a glance
47% CHANGE
Industry
Pharmaceutical
Topics
Marketing Cloud · Salesforce
Published
May 2026
Headline outcome
47% HCP engagement metrics: up 47%

Measured outcomes

What this programme actually delivered.

47%

HCP engagement metrics: up 47%

100%

MLR-approved content used in 100% of campaigns

The challenge

A specialty pharma needed to engage HCPs (healthcare professionals) at scale while maintaining Sunshine Act tracking, GxP validation, and consent enforcement.

What we built

Marketing Cloud with pharma-specific governance — every interaction logged for Sunshine Act, content reviewed against MLR (Medical, Legal, Regulatory) workflow, consent enforced at the channel level.

Outcomes

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