CASE STUDY

Public University: Marketing Cloud for Student Recruitment + Engagement

A public university built Marketing Cloud journeys for student recruitment + engagement. Application-completion rate up 28%; yield-rate improved.

May 9, 2026 · 2 min read · By admin

At a glance

Industry: Education
Topics: Marketing Cloud · Salesforce
Published: May 2026
Headline outcome: 28% Application-completion rate: up 28%

Measured outcomes

What this programme actually delivered.

28%

Application-completion rate: up 28%

Yield rate: +8 percentage points

The challenge

A public university’s recruitment marketing was generic — same campaigns to every prospect. Application-completion rates were below peers; yield rates were stagnant.

What we built

Marketing Cloud personalized journeys based on prospect interests, demographics, and engagement signals. Cross-channel orchestration (email, SMS, social). FERPA-compliant data handling.