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Measured outcomes

What this programme actually delivered.

14%

Promotion margin: up 14% (better targeting)

22%

Promotion-driven revenue: up 22%

The challenge

A specialty retailer ran promotional pricing through gut-feel + spreadsheet rules. Promotions sometimes destroyed margin; sometimes left revenue on the table.

What we built

Einstein-driven dynamic pricing + promotion optimization. ML models trained on historical promotion performance. Per-product price elasticity. Real-time markdown optimization.

Outcomes

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