Measured outcomes
Single HCP profile across 8 regions live
Marketing tech run cost down $3.1M annually
8 regional MA tools (Marketo, Pardot, Adobe, plus regional point tools) each with their own HCP consent, GDPR opt-in, and audit trails. The CMO couldn’t answer simple questions like “how many HCPs did we touch this quarter?” Compliance was patchwork.
Consolidation onto Salesforce Marketing Cloud + Data Cloud as the unified HCP/patient profile. Consent + opt-in management at platform layer (not per-tool). Veeva integration for HCP master data. Privacy-grade segmentation (no patient PHI in marketing).
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