CASE STUDY

Major Nonprofit: Fundraising + Donor Engagement on Salesforce NPSP

A major nonprofit deployed Salesforce NPSP + Marketing Cloud for donor engagement. Donor lifetime value up 47%; major-gift conversion up 6 points.

May 9, 2026 · 2 min read · By admin

At a glance

Topics: Marketing Cloud · Salesforce
Published: May 2026
Headline outcome: 47% Donor LTV: up 47%

Measured outcomes

What this programme actually delivered.

47%

Donor LTV: up 47%

Major-gift conversion: +6 percentage points

11%

Donor retention: up 11%

The challenge

A major nonprofit’s fundraising data was scattered across direct-mail systems, email tools, and event-management platforms. Donor-lifecycle visibility was minimal.

What we built

Salesforce NPSP as the unified donor record. Marketing Cloud for personalized engagement. Major-gift workflow with cultivation tracking. Reporting for board oversight.