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CASE STUDY

Broadcast Network: Ad-Sales Platform on Salesforce + Custom Lightning

A broadcast network unified ad-sales operations on Salesforce. Inventory management + deal-management + revenue management on a single platform.

May 9, 2026 · 2 min read · By admin
At a glance
+34% CHANGE
Industry
Media
Topics
Sales Cloud · Salesforce
Published
May 2026
Headline outcome
+34% Seller productivity: +34%

Measured outcomes

What this programme actually delivered.

+34%

Seller productivity: +34%

28%

Deal-cycle time: down 28%

12

Inventory utilization: up 12 percentage points

The challenge

A broadcast network’s ad-sales operations spanned 4 systems — inventory, CRM, deal-management, revenue-recognition. Sellers swivel-chaired all four.

What we built

Unified Salesforce Sales Cloud + custom Lightning with broadcast-specific features. Inventory management, deal-management, revenue management consolidated.

Outcomes

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