CASE STUDY

Specialty Retailer: Customer-360 BI Across DTC + Wholesale

A specialty retailer built customer-360 BI unifying direct-to-consumer + wholesale data. Cross-channel customer LTV up 24%.

May 9, 2026 · 2 min read · By admin

At a glance

Industry: Retail
Topics: BI & Dashboards · Data & Analytics · Data Warehousing
Published: May 2026
Headline outcome: +24% Cross-channel customer LTV: +24%

Measured outcomes

What this programme actually delivered.

+24%

Cross-channel customer LTV: +24%

-360

Customer-360 visible to merch + marketing + wholesale teams

240

240+ self-service BI users

92%

Identity resolution covers 92% of multi-channel customers

The challenge

A specialty retailer’s DTC team and wholesale team had no shared customer view. Customers buying through both channels were treated as different entities.

What we built

Customer-360 BI on Snowflake + Power BI. Identity resolution across DTC + wholesale + loyalty + paid-media platforms. Cross-channel LTV modelling.

Outcomes

Cross-channel customer LTV: +24%
Customer-360 visible to merch + marketing + wholesale teams
240+ self-service BI users
Identity resolution covers 92% of multi-channel customers

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Specialty Retailer: Customer-360 BI Across DTC + Wholesale

What this programme actually delivered.

The challenge

What we built

Outcomes

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