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Mergen named ServiceNow Elite Partner and Center of Excellence of the Year

Measured outcomes

What this programme actually delivered.

+24%

Cross-channel customer LTV: +24%

-360

Customer-360 visible to merch + marketing + wholesale teams

240

240+ self-service BI users

92%

Identity resolution covers 92% of multi-channel customers

The challenge

A specialty retailer’s DTC team and wholesale team had no shared customer view. Customers buying through both channels were treated as different entities.

What we built

Customer-360 BI on Snowflake + Power BI. Identity resolution across DTC + wholesale + loyalty + paid-media platforms. Cross-channel LTV modelling.

Outcomes

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