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CASE STUDY

Retailer: Computer Vision Store Analytics — Footfall + Conversion

A specialty retailer deployed computer-vision store analytics across 240 locations. Footfall + conversion data drives merchandising decisions.

May 9, 2026 · 2 min read · By admin
At a glance
240 KEY METRIC
Industry
Retail
Topics
AI / ML · Computer Vision
Published
May 2026
Headline outcome
240 Footfall + conversion data across…

Measured outcomes

What this programme actually delivered.

240

Footfall + conversion data across 240 stores

+38

Store-manager satisfaction with data: +38 NPS

The challenge

A specialty retailer wanted store-level footfall and conversion data but didn’t have the camera infrastructure or analytics platform.

What we built

Computer-vision pipeline using existing CCTV, with privacy-preserving design (no facial recognition). Aggregated footfall, dwell-time, and conversion metrics per zone. Dashboard for store managers + corporate merch.

Outcomes

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