Measured outcomes
Tracking latency: 6-12h → under 60 seconds
Customer NPS on tracking: +32 points
Inbound tracking-related calls: down 71%
Scale: 4M daily shipments tracked
A 3PL provider tracked shipments via batch updates from carrier APIs — typically 6-12 hour latency. Customer complaints about visibility were the #1 service issue.
AWS-native real-time tracking — Kinesis streams ingesting carrier feeds, Lambda processing geofence and event detection, DynamoDB for low-latency queries. Customer-facing dashboard with sub-minute latency.
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