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In any cost-cutting year, employee experience investment is the first to face cuts. The standard CHRO case (“EX matters”) doesn’t hold up under scrutiny. Here’s a sharper case.

Quantify the alternative cost

EX investment must be measured against the alternative cost: attrition + replacement + ramp + productivity loss. For a 10,000-employee firm, even a 1-point attrition reduction is $14M-$28M annually. EX programmes that demonstrably reduce attrition pay for themselves many times over.

Pick metrics that survive CFO scrutiny

“eNPS up 12 points” is a starting metric. “First-year attrition down 6 points” is a CFO-grade metric. CHROs winning the funding fight pick the second.

Pre-commit to consolidation

Many EX initiatives add tools without retiring legacy ones. CHROs who commit to net-tool reduction in their EX programmes win more often.

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